Logo Redesign: Eagle Nets

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I just completed the design phase on the brand new Eagle Nets Logo. Eagle Nets is a company in Alaska that makes fishing nets, primarily salmon seines. The logo they had prior had been designed a few decades ago and they were ready for something more modern and clean that would ultimately be used on shirts, stickers and business cards.

The logo process began with a few key words from the client: Eagle, Salmon, Nets, Boat. I designed five options for them using these elements. Out of the five, this is the logo they chose:

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My thought when I did this version for them was that the line between the fish and “Eagle Nets” could either be a fish jumping into a net or out of the water. They were happy with this idea, but wanted to see more of a net represented and asked that I add a diamond shaped pattern around the company name. I designed a few options for the diamond shaped net and presented those and then the logo above was chosen!