I was lucky enough to be part of a super fun animation/video project this holiday season with some radical people. Susan at sh.BRAND hired me to help put together a holiday video for one of her clients, Aegis Creative to celebrate how they are #grateful4pharma.
Aegis wanted to give thanks to their clients in the pharma industry. Each of us has had a friend or family member who has gotten sick, and so have the people at Aegis. Luckily, the hard working and often overlooked people in who work in pharma have discovered some amazing science that has helped our loved ones to overcome some awful illnesses. Aegis wanted to thank those people. I have a special place in my heart for those in the pharma industry. I know people still living that have overcame cancer, or are living with cancer. My amazing grandfather, who is the strongest man I have ever known, has somehow overcome a heart attack, and then a heart surgery, and now he is living with congestive heart failure. We are all so thankful to the people that have helped him and for the medicine that he has to take so that we can have him in our lives as long as possible. Pepere is such an inspiration to me and to everyone in our family and pharma has helped him in more ways than I am probably aware of. Needless to say, I had a bit of a personal investment in this video of gratitude as well.
It started with the employees of Aegis writing their own thank you messages to the pharma industry about ways that it has impacted their own lives or of those around them. Susan used her talents to write them in a concise, easy-to-read script. Then, I began creating these words in a stop motion animation. You guys. Let me tell you how excited I was to unearth my stop motion knowledge and use it in a project like this! After I did the first couple of phrases and found the imagery to use along with it, we presented it to Aegis. Prior to this, I had comped together a preliminary video to show them so they would have an idea of how it would look. After the stop motion version began to come together, they voiced their love of the preliminary video and the simplicity of it. So, we changed direction on the project and abandoned the stop motion aspect in favor of something a bit more modern. While I was a little sad to see the original idea passed on, I am really happy with the way the final version of the project came together.
And I wasn’t the only person who was excited about it. Susan also said she was happy about the way it looked in the end. The folks at Aegis were also super pleased with the final message and shared it along to their pharma clients. It was nice to be a part of this project and pay homage to the people who work incredibly hard to find ways to help those we love live their lives longer and fuller. I am grateful to have been a part of this project!